February 2011

Golden Steagle…

Promotions are a big part of Minor League Baseball — especially here in Reading.
steagle_award.jpgEach year, we strive to bring our fans the best of the best. And, it’s always nice when you get noticed.

The 2010 season was a special one in Reading, and on Monday morning, the R-Phils receieved the Golden Steagle award in the mail from Gameops.com. The R-Phils won Honorable Mention in the category of Best Contest or On-Field Promotion for their Veggie Race.

From the Gameops.com press release:

Cleveland, OH – For the tenth consecutive year industry website Gameops.com has announced its Best of Awards for 2010. Six categories were decided by a panel of industry experts and awarded for excellence and creativity in the field of game operations and presentation.

The Veggie Race at FirstEnergy Stadium has become quite the show. Each game, R-Phils interns and staff members compete against each other in full veggie suits. The competitive contest consists of Carrot, Broccoli, Cauliflower, and Lettuce, and each of those veggies race to the finish line. At the end of each race, “Eat More Vegetables” is usually shouted by R-Phils GM Scott Hunsicker.

The Veggie Race is a great way for the R-Phils to promote healthy food options. Vegetables are an important part of anyone’s diet, and the R-Phils Veggie Race brings that out in the open.

On two occassions in 2010, the R-Phils receieved national media attention. The first, which took place on Friday, April 23, centered around the appearance of Wrestling Royalty, Jerry “The King” Lawler. Lawler, who met fans and signed autographs throughout the evening, made an on-field appearance during the Veggie Race.

During the Veggie Race cauliflower clothes-lined.jpgthat day, things were going well for Cauliflower — but something happened. “The King”, who was hiding, ran out to the field and clothes-lined poor Cauliflower. The moment, which was caught by R-Phils team photographer Ralph Trout, served as one of the best photos in all of Minor League Baseball.

Ben Hill, MiLB writer and blogger, talked about it here:
http://bensbiz.mlblogs.com/archives/2010/04/cauliflower_ko_courtesy_of_kin.html

The second of the national media attention occurred during an R-Phils game on Saturday, July 3. The veggie racers were racing around the field, and broccoli, who got off to a big lead, made his way into the seating area. Once he made his way into the stands, Broccoli took the microphone and made an announcement.

broccoli-proposal.gifBroccoli, who is played by R-Phils Client Relationship Manager Jon Muldowney, got down on his broccoli knee and proposed to his girlfriend Michelle. The scene, was one for the ages. ESPN, CNN, USA Today, and many others, picked up on the proposal, and before you knew it, the video was everywhere.

Here is the video, if you haven’t seen it already, on YouTube:
http://www.youtube.com/watch?v=s58LKqsuC8I

Also, just so we don’t forget about Lettuce, here is an interview — enjoy!
http://www.rphilskids.com/pages/faces_baseballtown_lettuce.htm

The R-Phils will continue to do big things in 2011. Promotions and On-Field events, will once again be taken to the next level. You never know what you will find at a Reading Phillies game. But, one thing is for certain — you will be amused each and every game!

Man’s Best Friend & Baseball…

The R-Phils are stepping things up a notch in many ways this season.
half-breed-dog---lying----001.jpg

Here’s another example.

Last week, we released the Top “20” Promotions for the upcoming season, and number 5 on the list was the R-Phils three “Dog Days at the Park”.

Fans who love baseball, and who love dogs, will be able to combine their love for each on all three of these days. On April 15 — the second game of the season, fans can bring their pooch to the park and it will only cost them an extra $5 for a Dog Ticket.

Dogs who come out to the game will be welcomed in all areas of the ballpark, which is a first for the 2011 season. The R-Phils will also make it a “Dog Friendly Day’. Expect to hear some great “dog” songs playing throughout the stadium. I mean, who wouldn’t want to hear Atomic Dog by George Clinton?

Here is what was in the original press release…

“Dog Days at the Park”April 15, June 7, and August 10
Friday, April 15 is the first Dog Day at the Park, courtesy of the 830 AM WEEU, and 69 News Berks Edition, and all dogs in attendance will have the run of the park. While the R-Phils have had Dog Days in the past, this year’s Dog Days at the Park will be like no other. 2011 will mark the first time ever that all dogs will be welcome in all areas of FirstEnergy Stadium (dogs will need a special dog night ticket, but dogs are not limited to any one area of the ballpark).

The night will also serve as the first of two “Crazy About Reading” Night’s at the Ballpark, thanks to Renaissance Academy Charter School, with a free ticket for participants and an R-Phils player reading session from 6:00-6:30 p.m. Friday is also the first 4 for $49 Family Night of the 2011 season presented by Capital BlueCross. R-Phils fans can get four box seats, four hot dogs, and four sodas, for only $49. Also, Family Night features pre-game play catch on the field, free player autographs, and balloon art.

On Tuesday, June 7, the R-Phils will hold their second “Dog Day at the Park” of the season, courtesy of 830 AM WEEU and 69 News Berks Edition. The R-Phils will host the Trenton Thunder for a 7:05 p.m. contest, and all dogs will be welcome in all areas of America’s Classic Ballpark. The first 2000 adults will receive an R-Phils Flashlight, thanks to Willow Creek Veterinary.

Every Tuesday is also a special Genesis HealthCare Assisted Living R-Phils Senior Club game, and all R-Phils Senior Club members will receive $3 off their ticket, as well as enjoy a Poolside Chat with Baseballtown Historian Charlie Adams at 5:00 p.m., at the Reading Eagle Pool Picnic Area.

The third and final Dog Day at the Park” will be held on Wednesday August 10. Also on that day, the R-Phils will give out a “Mad Dog” Ryan Madson Dog

Love & Baseball…

Today is Valentine’s Day, and there’s is only one way to roses.jpgcelebrate — with baseball, chocolates, and roses!

In the midst of the $10 million renovations project, the R-Phils spread some love around Berks County today, and fans of all ages were excited!

Over the last few weeks, the R-Phils gave fans the chance to purchase something for their loved one, and, gave them the option to have either Screwball, or the Crazy Hot Dog Vendor deliver it.

Beginning at 8 a.m. this morning, the R-Phils loaded up their van and headed to residences, work places, and schools to make it a special Valentine’s Day. In all, the R-Phils headed out to 40 different places, and made 40 fans happier than ever before.

Most fans who recieved a gift today were extremely surprised. Each of them ranked it as the best Valentine’s Day gift they have ever received.

Spreading love around Berks County today was a lot of fun. I interviewd the first batch of people this morning, and you can find a video on our website www.readingphillies.com.

Today was a great way to get fans thinking about baseball season. With baseball getting started in Florida and Arizona today, the 2011 season is close. The weather warmed up today, and things are really starting to fall into place.

Baseball, as well as love, is in the air.

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